Introduction
The programme “Improving the Employee Experience Using Digital Communication Channels” develops professional practice in Human Resources. It connects the subject with workplace challenges by examining existing evidence and practices and choosing methods appropriate to the organization and its available resources.
The learning progresses from professional communication, negotiation, and conflict management to performance, competency, and individual development management, with practical work on designing digital transformation and developing services, human resource planning and job analysis, recruitment, selection, and candidate experience. Participants prepare outputs to support workplace application and review the quality and results of implementation.
Learning objectives
- Select a communication and negotiation approach that addresses interests and preserves professional relationships in an application related to “Improving the Employee Experience Using Digital Communication Channels”.
- Assess digitization opportunities and define implementation requirements that improve a service or process.
- Connect workforce and job requirements to objectives and required capabilities.
- Design a selection process based on job requirements and consistent assessment evidence.
- Build a performance agreement, feedback process, and development plan tied to specific gaps.
Learning areas
1. Professional Communication, Negotiation, and Conflict Management
- Analyze the communication objective, audience, context, and sensitivity, and select the channel, message, and timing to support the intended result.
- Practice listening, checking understanding, and questioning, and distinguish facts from interpretations and personal assumptions.
- Identify the parties' interests, limits, alternatives, and comparison criteria, and prepare a list of negotiable points.
- Handle objections and disagreements by reframing the problem, generating alternatives, and documenting agreements.
- Simulate a communication or negotiation situation, assess message clarity and response quality, and plan improvements for subsequent practice. The application examines a case related to “Improving the Employee Experience Using Digital Communication Channels”.
2. Designing Digital Transformation and Developing Services
- Distinguish information digitization, step automation, and business model transformation, and identify the problem targeted by the digital intervention.
- Map the beneficiary journey, touchpoints, and repeated data requests, and identify opportunities for simplification before selecting technology.
- Analyze readiness across procedures, skills, data, and technical infrastructure, and document gaps and dependencies on existing systems.
- Specify solution, integration, access permission, usability, and accessibility requirements, and establish testable acceptance criteria.
- Design a limited-scope pilot with indicators for time, quality, and use, and define conditions for continuing, adjusting, or stopping.
3. Human Resource Planning and Job Analysis
- Analyze workforce demand according to workload, services, and anticipated changes, and document estimation assumptions.
- Inventory current skills, jobs, and vacancy risks, and compare the current position with target requirements.
- Prepare a job description covering purpose, responsibilities, relationships, competencies, and performance indicators without confusing the job with its incumbent.
- Select options for closing gaps through recruitment, development, redeployment, and work design, estimating resources and impact.
- Build indicators to monitor vacancies, workforce movements, retention, and skill coverage, and review the plan when organizational needs change.
4. Recruitment, Selection, and Candidate Experience
- Translate the job description into observable selection criteria, separating essential requirements from attributes that can be developed.
- Prepare a clear job advertisement and recruitment plan targeting appropriate sources, avoiding requirements unrelated to the work.
- Design a structured interview, behavioral and situational questions, and a standard template for recording evidence and evaluating answers.
- Select appropriate assessment tools and work samples, and review fairness, privacy, and permissions for accessing candidate data.
- Document the selection decision, its rationale, communication steps, and onboarding, and measure quality of hire and candidate experience after implementation.
5. Performance, Competency, and Individual Development Management
- Translate unit objectives into agreed individual results, specifying weights, success criteria, and sources of performance evidence.
- Define competencies using observable levels and behaviors, and connect assessment to role requirements without broad personal judgments.
- Conduct a follow-up discussion covering achievements, obstacles, and required support, and record facts and commitments professionally.
- Analyze performance gaps to distinguish causes related to skills, procedures, resources, and motivation, and select an intervention suited to the cause.
- Prepare a development plan with practical tasks, support, and review dates, and monitor the transfer of learning into actual work results.
Practical outputs
- A communication plan, interests matrix, and actionable negotiation scenario.
- A digital transformation roadmap covering the beneficiary journey and implementation requirements.
- A workforce plan, job description, and capability gap map.
- A selection matrix, interview guide, and candidate scorecard.
- A performance agreement card, individual development plan, and review session guide.
Who should attend
- Practitioners, specialists and supervisors whose work relates to the programme subject.
- Managers and teams working in human resources, according to their practical responsibilities.
- Professionals responsible for applying the outputs of “Improving the Employee Experience Using Digital Communication Channels” within their organizations.
Prerequisites
- Working familiarity with the programme field and the ability to discuss a professional case or challenge.
- Confirm the suitability of your experience and any specialist prerequisites with the Union before participation.
Conclusion
The programme “Improving the Employee Experience Using Digital Communication Channels” brings together concepts, case review and a practical application. Participants prepare steps that can be adapted to their responsibilities and organizational resources, with an indicator to follow application and review results after returning to work.
Participation arrangements and any special requests are specified in the confirmation issued by the Union.